According to the latest Internet Advertising Bureau data, we now spend one in every six waking minutes online.

Over half of this time is spent on mobile devices, meaning that mobiles and tablets are now the main go-to devices.

Add to this the proliferation of other devices that connect to the Internet, such as fitness products and cars, and the possibilities to be connected are endless. Whether it's in our personal lives or the office, it's changing the way we interact with people.
 
This applies to the unified communications industry just as much as any other. We're now used to using different devices at different times of day and, logically, business telephony solutions mirror this.

Additional features that address the changing way we want to communicate are fast becoming commonplace, such as video conferencing or instant messaging.
 
But it's not just the products on offer that are changing, it's the way businesses want to buy. Just as we pick and choose which device to surf the web at different times of day, businesses will want the flexibility to create their own bespoke UC solution. Whether that's choosing analytics options, video conferencing or voicemail, our customers only want to pay for what they use.